/* ==========================================================================
   KARENCOLOR — Sistema visual (basado en el Media Kit original)
   Archivo Black (display) · Source Code Pro (voz) · Source Sans 3 (texto)
   Campos de color planos + foto street style a sangre.
   ========================================================================== */
@font-face { font-family: "Archivo Black"; src: url("../fonts/archivo-black.woff2") format("woff2"); font-weight: 400; font-display: swap; }
@font-face { font-family: "Source Code Pro"; src: url("../fonts/source-code-pro.woff2") format("woff2"); font-weight: 200 900; font-display: swap; }
@font-face { font-family: "Source Sans 3"; src: url("../fonts/source-sans-3.woff2") format("woff2"); font-weight: 200 900; font-style: normal; font-display: swap; }
@font-face { font-family: "Source Sans 3"; src: url("../fonts/source-sans-3-italic.woff2") format("woff2"); font-weight: 200 900; font-style: italic; font-display: swap; }

:root {
  --yellow: #FFE300;
  --orange: #FF8B00;
  --cobalt: #3A5BCF;
  --violet: #6A64E6;
  --pink: #F8C4E4;
  --blush: #E9BFC2;
  --rose: #F7A3CE;
  --peach: #F6A98F;
  --ink: #0B0B0B;
  --paper: #F1F1F3;
  --white: #FFFFFF;

  --display: "Archivo Black", "Arial Black", Impact, sans-serif;
  --mono: "Source Code Pro", ui-monospace, Menlo, Consolas, monospace;
  --sans: "Source Sans 3", "Segoe UI", system-ui, sans-serif;

  --pad: clamp(16px, 4.2vw, 72px);
  --ease: cubic-bezier(.2, .7, .1, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; overflow-x: clip; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--sans); font-size: 18px; line-height: 1.5; -webkit-font-smoothing: antialiased; overflow-x: clip; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
::selection { background: var(--yellow); color: var(--ink); }
:focus-visible { outline: 3px solid var(--cobalt); outline-offset: 3px; }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

/* ---------- Tipografía base ---------- */
.d { font-family: var(--display); font-weight: 400; letter-spacing: -.045em; line-height: .86; margin: 0; }
.label { font-family: var(--display); font-size: clamp(15px, 1.5vw, 22px); letter-spacing: -.01em; text-transform: uppercase; margin: 0; }
.label.rose { color: var(--rose); } .label.cobalt { color: var(--cobalt); } .label.yellow { color: var(--yellow); }
.mono { font-family: var(--mono); font-weight: 700; }
.sli { font-family: var(--sans); font-style: italic; font-weight: 700; line-height: 1.05; letter-spacing: -.01em; }
.side {
  position: absolute; right: clamp(10px, 1.6vw, 26px); top: clamp(20px, 3vw, 40px); writing-mode: vertical-rl; transform: rotate(180deg);
  font-family: var(--sans); font-style: italic; font-size: 12px; letter-spacing: .02em; opacity: .8; z-index: 3;
}
.side b { font-weight: 800; }

/* ---------- Botones ---------- */
.btn {
  --bg: var(--ink); --fg: var(--white);
  display: inline-flex; align-items: center; gap: .55em; padding: 15px 22px; background: var(--bg); color: var(--fg);
  font-family: var(--mono); font-weight: 700; font-size: 15px; text-decoration: none; border: 2px solid var(--bg); cursor: pointer;
  transition: transform .25s var(--ease), box-shadow .25s var(--ease), background .2s, color .2s;
}
.btn:hover { transform: translate(-3px, -3px); box-shadow: 5px 5px 0 var(--sh, var(--yellow)); }
.btn.line { --bg: transparent; --fg: var(--ink); border-color: currentColor; }
.btn.white { --bg: var(--white); --fg: var(--ink); }
.btn svg { width: 18px; height: 18px; flex: none; }

/* ---------- Nav ---------- */
.nav { position: fixed; inset: 0 0 auto 0; z-index: 50; transition: background .3s, color .3s; color: var(--white); }
.nav.scrolled, .nav.open { background: var(--ink); }
.nav .in { display: flex; align-items: center; justify-content: space-between; height: 66px; padding: 0 var(--pad); }
.nav .logo { font-family: var(--display); font-size: 24px; letter-spacing: -.04em; text-decoration: none; opacity: 0; transition: opacity .3s; }
.nav.scrolled .logo, .nav.open .logo { opacity: 1; }
.nav ul { display: flex; gap: 26px; list-style: none; margin: 0; padding: 0; }
.nav ul a { text-decoration: none; font-family: var(--mono); font-weight: 700; font-size: 14px; }
.nav ul a:hover { color: var(--yellow); }
.nav .btn { --bg: var(--yellow); --fg: var(--ink); --sh: var(--rose); padding: 10px 16px; font-size: 14px; }
.burger { display: none; background: none; border: 0; width: 44px; height: 44px; cursor: pointer; padding: 10px; color: inherit; }
.burger i { display: block; height: 3px; background: currentColor; margin: 6px 0; transition: transform .3s; }
@media (max-width: 960px) {
  .nav ul, .nav .nav-cta { display: none; }
  .burger { display: block; }
  .nav.open ul { display: flex; flex-direction: column; position: absolute; top: 66px; left: 0; right: 0; background: var(--ink); padding: 8px var(--pad) 26px; gap: 0; }
  .nav.open ul a { display: block; padding: 14px 0; font-family: var(--display); font-size: 28px; letter-spacing: -.03em; border-bottom: 1px solid rgba(255,255,255,.15); }
  .nav.open .burger i:nth-child(1) { transform: translateY(4.5px) rotate(45deg); }
  .nav.open .burger i:nth-child(2) { transform: translateY(-4.5px) rotate(-45deg); }
}

/* ---------- Paneles ---------- */
.panel { position: relative; overflow: hidden; }
.split { display: grid; grid-template-columns: minmax(0,1fr) minmax(0,1fr); min-height: min(100svh, 980px); }
.split > .ph { position: relative; min-height: 70vw; }
.split > .ph img, .bleed img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.split > .copy { position: relative; padding: clamp(48px, 6vw, 110px) var(--pad); display: flex; flex-direction: column; justify-content: center; }
@media (min-width: 901px) { .split > .ph { min-height: 0; } }
@media (max-width: 900px) { .split { grid-template-columns: minmax(0,1fr); min-height: 0; } .split > .ph { min-height: 110vw; } .split.rev > .ph { order: -1; } }

/* ---------- HERO ---------- */
.hero { position: relative; height: 100svh; min-height: 620px; color: var(--white); background: #4b2d22; }
.hero img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.hero::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(0,0,0,.18) 0, transparent 30%, transparent 60%, rgba(0,0,0,.55) 100%); }
.hero .word { position: absolute; z-index: 2; left: 1.2vw; right: 1.2vw; top: 72px; line-height: .78; letter-spacing: -.06em; white-space: nowrap; }
.hero .mk { position: absolute; z-index: 2; right: 20vw; top: calc(66px + var(--fitH, 15vw) + 10px); font-family: var(--sans); font-weight: 800; font-size: clamp(16px, 2.2vw, 34px); }
.hero .bottom { position: absolute; z-index: 2; left: var(--pad); right: var(--pad); bottom: clamp(22px, 4vw, 56px); display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; flex-wrap: wrap; }
.hero .sli { font-size: clamp(30px, 4vw, 62px); }
.hero .ctas { display: flex; gap: 10px; flex-wrap: wrap; }
.hero .btn.line { --fg: var(--white); }
.hero .btn.line:hover { --bg: var(--white); --fg: var(--ink); }
@media (max-width: 700px) {
  .hero { height: auto; min-height: 0; aspect-ratio: auto; padding-bottom: 0; }

  .hero::after { display: none; }
  .hero .word { top: 74px; }
  .hero .mk { right: 4vw; font-size: 15px; }
  .hero .bottom { position: relative; left: 0; right: 0; bottom: 0; background: var(--ink); padding: 26px var(--pad) 30px; }
}

/* ---------- SOY KARENCOLOR ---------- */
.soy { min-height: min(100svh, 1000px); color: var(--white); display: flex; flex-direction: column; justify-content: center; padding: 110px var(--pad) 80px; }
.soy .bleed { position: absolute; inset: 0; }
.soy .bleed img { object-position: 55% 30%; }
.soy .bleed::after { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(0,0,0,.42), rgba(0,0,0,.05) 70%); }
.soy > *:not(.bleed) { position: relative; z-index: 2; }
.soy .tag { position: absolute; top: 40px; left: var(--pad); font-family: var(--sans); font-style: italic; font-size: clamp(20px, 2.4vw, 38px); font-weight: 400; }
.soy .tag b { font-weight: 800; }
.soy .sli { position: absolute; top: 40px; right: calc(var(--pad) + 22px); font-size: clamp(26px, 3.6vw, 60px); color: var(--ink); text-align: left; }
.soy h2 { text-transform: uppercase; max-width: 1500px; }
.soy .box { margin-top: clamp(16px, 2vw, 30px); max-width: 860px; background: var(--ink); padding: clamp(18px, 2vw, 30px) clamp(18px, 2.2vw, 34px); font-family: var(--mono); font-weight: 700; font-size: clamp(15px, 1.45vw, 21px); line-height: 1.5; }
@media (max-width: 700px) { .soy { padding-top: 140px; } .soy .sli { top: auto; bottom: 18px; right: var(--pad); color: var(--white); font-size: 22px; } .soy { padding-bottom: 110px; } }

/* ---------- VALORES ---------- */
.vals .strip { display: grid; grid-template-columns: repeat(4, 1fr); height: clamp(320px, 46vw, 700px); }
.vals .strip div { position: relative; overflow: hidden; }
.vals .strip img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease); }
.vals .strip div:hover img { transform: scale(1.05); }
.vals .band { background: var(--cobalt); color: var(--white); }
.vals .grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(22px, 3vw, 54px); margin-top: clamp(26px, 3vw, 46px); }
.vals h3 { font-family: var(--mono); font-weight: 800; font-size: clamp(24px, 2.3vw, 38px); margin: 0 0 14px; letter-spacing: .01em; }
.vals p { margin: 0 0 .9em; font-size: 17px; line-height: 1.45; color: rgba(255,255,255,.92); }
.vals mark { background: none; color: var(--yellow); font-weight: 700; }

@media (max-width: 560px) { .vals .grid { grid-template-columns: 1fr; } }

/* ---------- AUDIENCIAS ---------- */
.aud .copy { background: var(--yellow); }
.aud .label.rose { color: #E8559F; }
.aud .big { font-size: clamp(56px, 8.6vw, 156px); color: var(--white); text-transform: uppercase; margin: 6px 0 0; }
@media (min-width: 901px) { .aud .big { margin-left: calc(-1 * clamp(140px, 22vw, 380px)); position: relative; z-index: 2; } }
.aud .sub { font-family: var(--sans); font-style: italic; font-weight: 600; font-size: clamp(22px, 2.2vw, 34px); margin: 20px 0 22px; }
.aud .txt { font-family: var(--mono); font-weight: 700; font-size: clamp(14px, 1.15vw, 17px); line-height: 1.55; max-width: 58ch; }
.aud .txt p { margin: 0 0 1.1em; }
.aud .ph .sli { position: absolute; z-index: 2; left: var(--pad); top: clamp(80px, 9vw, 140px); color: var(--white); font-size: clamp(26px, 2.6vw, 42px); }

/* ---------- DATOS (naranja) ---------- */
.data { background: var(--orange); }
.data .copy { padding-top: clamp(48px, 5vw, 90px); }
.data .ph .bubble {
  position: absolute; z-index: 2; left: 46%; top: 5%; right: 6%; background: var(--white); border-radius: 14px; padding: 22px 26px;
  font-family: var(--mono); font-weight: 700; font-size: clamp(14px, 1.2vw, 18px); line-height: 1.45;
}
.data .ph .bubble::after { content: ""; position: absolute; left: 56%; bottom: -22px; border: 12px solid transparent; border-top: 14px solid var(--white); border-left-width: 0; }
.data .ph .bubble b { font-family: var(--display); font-weight: 400; font-size: 1.6em; display: block; letter-spacing: -.03em; }
.kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px; margin-bottom: clamp(30px, 3vw, 46px); }
.kpi { background: rgba(255,255,255,.18); padding: 18px 18px 16px; }
.kpi b { display: block; font-family: var(--display); font-weight: 400; font-size: clamp(36px, 4vw, 66px); letter-spacing: -.05em; line-height: .95; }
.kpi span { font-family: var(--mono); font-weight: 700; font-size: 13px; line-height: 1.3; display: block; margin-top: 8px; }
.dgrid { display: grid; grid-template-columns: 220px 1fr; gap: clamp(20px, 3vw, 46px); align-items: center; }
.pie { width: 100%; aspect-ratio: 1; border-radius: 50%; background: conic-gradient(var(--peach) 0 calc(var(--w) * 1%), #FFE070 0); position: relative; }
.pie span { position: absolute; font-family: var(--mono); font-weight: 700; font-size: 20px; }
.legend { font-family: var(--mono); font-weight: 700; font-size: 15px; line-height: 1.5; }
.bars { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; margin-top: clamp(28px, 3vw, 44px); }
.bars h3, .bars h4 { font-family: var(--mono); font-size: 13px; text-transform: uppercase; letter-spacing: .06em; margin: 0 0 12px; }
.bar { display: grid; grid-template-columns: 150px 1fr; align-items: center; gap: 12px; margin-bottom: 10px; font-family: var(--mono); font-weight: 700; font-size: 16px; }
.bar i { display: block; height: 22px; border-radius: 6px; background: var(--c, var(--peach)); width: calc(var(--v) * 1%); transform-origin: left; }
.countries { margin-top: clamp(26px, 3vw, 40px); font-family: var(--mono); font-weight: 700; font-size: 15px; }
.countries h3, .countries h4 { font-size: 13px; text-transform: uppercase; letter-spacing: .06em; margin: 0 0 12px; }
.ctry { display: grid; grid-template-columns: 110px 1fr 56px; gap: 12px; align-items: center; margin-bottom: 8px; }
.ctry i { height: 12px; background: var(--ink); width: calc(var(--v) / 38 * 100%); }
.ctry em { font-style: normal; text-align: right; }
.data .foot { margin-top: 26px; font-size: 13px; font-family: var(--sans); font-style: italic; opacity: .8; }
@media (max-width: 900px) { .data .ph .bubble { left: 6%; top: auto; bottom: 6%; } .data .ph .bubble::after { display: none; } }
@media (max-width: 560px) { .kpis { grid-template-columns: 1fr 1fr; } .dgrid { grid-template-columns: 130px 1fr; } .bars { grid-template-columns: 1fr; } .pie span { font-size: 15px; } }

/* ---------- PROPUESTA DE VALOR ---------- */
.prop { background: #EDEDF0; display: grid; grid-template-columns: minmax(0,1.15fr) minmax(0,.85fr); min-height: min(100svh, 980px); }
.prop .ph { position: relative; }
.prop .ph img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 30% 30%; }
.prop .copy { position: relative; padding: clamp(40px, 5vw, 90px) var(--pad) clamp(50px, 6vw, 100px) 0; display: flex; flex-direction: column; justify-content: space-between; gap: 30px; }
.arc { width: min(100%, 560px); margin-left: -14%; overflow: visible; }
.arc text { font-family: var(--display); font-size: 50px; letter-spacing: -1px; fill: var(--ink); }
.prop .offer { font-family: var(--mono); font-weight: 800; font-size: clamp(22px, 2vw, 32px); letter-spacing: .02em; margin: -40px 0 0 10%; }
.prop p { font-size: clamp(18px, 1.55vw, 24px); line-height: 1.38; margin: 0 0 1em; max-width: 34ch; }
@media (max-width: 900px) { .prop { grid-template-columns: minmax(0,1fr); } .prop .ph { min-height: 70vw; } .prop .copy { padding: 30px var(--pad) 60px; } .arc { margin: -20px auto 0; width: 92%; } .prop .offer { margin: -30px 0 0; text-align: center; } }

/* ---------- PRESENCIA DIGITAL + SERVICIOS ---------- */
.pres { background: var(--blush); }
.pres .ph { background: #11382C; }
.pres .ph img { object-position: 24% 30%; }
.pres .big { font-size: clamp(60px, 8.6vw, 160px); color: var(--white); letter-spacing: -.06em; margin: 8px 0 0; }
@media (min-width: 901px) { .pres .big { margin-left: calc(-1 * clamp(80px, 12vw, 220px)); position: relative; z-index: 2; } .pres.split { grid-template-columns: .9fr 1.1fr; } }
.orbit { position: relative; width: min(100%, 520px); aspect-ratio: 1.25; margin: clamp(26px, 3vw, 46px) auto 10px; }
.orbit .ring { position: absolute; left: 50%; top: 50%; height: 82%; aspect-ratio: 1; transform: translate(-50%, -50%); border: 1.5px solid var(--ink); border-radius: 50%; }
.orbit button {
  position: absolute; background: none; border: 0; padding: 0; cursor: pointer; display: flex; align-items: center; gap: 16px;
  font-family: var(--mono); font-weight: 800; font-size: clamp(15px, 1.4vw, 22px); color: var(--cobalt); letter-spacing: .02em;
}
.orbit button i { width: clamp(30px, 3vw, 46px); height: clamp(30px, 3vw, 46px); border-radius: 50%; background: var(--cobalt); flex: none; transition: transform .3s var(--ease), background .3s; }
.orbit button[aria-pressed="true"] i, .orbit button:hover i { transform: scale(1.25); background: var(--ink); }
.orbit button[aria-pressed="true"] { color: var(--ink); }
.orbit .t { left: 50%; top: 9%; transform: translate(-50%, -50%); flex-direction: column-reverse; gap: 8px; }
.orbit .b { left: 50%; bottom: 9%; transform: translate(-50%, 50%); flex-direction: column; gap: 8px; }
.orbit .l { left: 17.2%; top: 50%; transform: translate(-50%, -50%); flex-direction: row-reverse; }
.orbit .r { right: 17.2%; top: 50%; transform: translate(50%, -50%); }
.orbit .info { position: absolute; inset: 26% 31%; display: grid; place-items: center; text-align: center; font-family: var(--sans); font-size: clamp(14px, 1.15vw, 17px); line-height: 1.35; }
.orbit .info b { display: block; font-family: var(--display); font-weight: 400; font-size: 1.5em; letter-spacing: -.03em; margin-bottom: 4px; }
.svc { display: grid; grid-template-columns: 1fr 1fr; gap: 2px; margin-top: 20px; }
.svc div { background: rgba(255,255,255,.5); padding: 16px 18px; }
.svc h3, .svc h4 { margin: 0 0 4px; line-height: 1.25; font-family: var(--mono); font-weight: 800; font-size: 16px; }
.svc p { margin: 0; font-size: 15px; line-height: 1.35; }
@media (max-width: 560px) { .svc { grid-template-columns: 1fr; } .orbit { aspect-ratio: 1.15; } .orbit .l { left: 14.4%; } .orbit .r { right: 14.4%; } .orbit .info { inset: 27% 29%; font-size: 13px; } .orbit button { font-size: 13px; } }

/* ---------- MY JOURNEY ---------- */
.journey { background: var(--violet); color: var(--white); }
.journey .head { display: grid; grid-template-columns: 1fr 1fr; align-items: end; gap: 30px; padding: clamp(60px, 7vw, 120px) var(--pad) clamp(30px, 4vw, 60px); }
.journey h2 { font-size: clamp(76px, 12vw, 210px); letter-spacing: -.06em; line-height: .8; margin-top: 10px; }
.journey .sub { font-family: var(--display); color: var(--yellow); font-size: clamp(20px, 2.4vw, 40px); letter-spacing: -.02em; margin: clamp(30px, 3.8vw, 64px) 0 0 6%; }
.journey .head p { font-size: 19px; max-width: 42ch; margin: 0; justify-self: end; color: rgba(255,255,255,.9); }
.cases { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2px; background: var(--violet); padding: 0 var(--pad) clamp(60px, 7vw, 110px); }
.case { background: var(--white); color: var(--ink); padding: clamp(22px, 2.4vw, 34px); display: flex; flex-direction: column; gap: 12px; min-height: 100%; }
.case .brand { font-family: var(--display); font-size: 26px; letter-spacing: -.03em; display: flex; justify-content: space-between; align-items: baseline; gap: 10px; }
.case .brand small { font-family: var(--mono); font-size: 12px; letter-spacing: 0; font-weight: 700; color: var(--violet); white-space: nowrap; }
.case .metric { background: var(--yellow); padding: 14px 16px; font-family: var(--display); font-size: clamp(34px, 3.3vw, 54px); letter-spacing: -.05em; line-height: .95; }
.case .metric small { display: block; font-family: var(--mono); font-size: 12px; letter-spacing: 0; font-weight: 700; margin-top: 6px; }
.case h3 { font-family: var(--mono); font-weight: 800; font-size: 19px; line-height: 1.25; margin: 6px 0 0; }
.case p { margin: 0; font-size: 15px; line-height: 1.42; }
.case p b { font-weight: 700; }
.long { padding: 0 var(--pad) clamp(70px, 8vw, 120px); display: grid; grid-template-columns: repeat(4, 1fr); gap: 2px; }
.long div { border-top: 3px solid var(--yellow); padding: 16px 4px 0; }
.long b { display: block; font-family: var(--display); font-size: clamp(28px, 2.6vw, 42px); letter-spacing: -.04em; line-height: 1; }
.long span { font-family: var(--mono); font-weight: 700; font-size: 14px; }
@media (max-width: 1100px) { .cases, .long { grid-template-columns: 1fr 1fr; } }
@media (max-width: 800px) { .journey .head { grid-template-columns: 1fr; } .journey .head p { justify-self: start; } }
@media (max-width: 560px) { .cases { grid-template-columns: 1fr; } .long { grid-template-columns: 1fr 1fr; row-gap: 24px; } }

/* ---------- MARCAS ---------- */
.brands { background: var(--paper); padding: clamp(80px, 10vw, 170px) var(--pad) clamp(60px, 7vw, 110px); }
.brands h2 { font-size: clamp(46px, 7.8vw, 140px); letter-spacing: -.055em; line-height: .9; margin-top: 12px; }
.brands .logos { margin-top: clamp(40px, 6vw, 100px); }
.brands .logos img { width: 100%; height: auto; }
.brands .more { margin-top: 30px; font-family: var(--mono); font-weight: 700; font-size: 15px; line-height: 1.7; color: #444; }
.marquee { background: var(--ink); color: var(--white); padding: 18px 0; overflow: hidden; }
.marquee .track { display: flex; width: max-content; animation: scroll 50s linear infinite; }
.marquee span { font-family: var(--display); font-size: clamp(22px, 2.4vw, 34px); letter-spacing: -.03em; padding: 0 22px; white-space: nowrap; }
.marquee span:nth-child(4n+1) { color: var(--yellow); } .marquee span:nth-child(4n+2) { color: var(--rose); } .marquee span:nth-child(4n+3) { color: var(--white); } .marquee span:nth-child(4n) { color: #8F8AF2; }
@keyframes scroll { to { transform: translateX(-50%); } }
@media (max-width: 700px) { .brands .logos { overflow-x: auto; -webkit-overflow-scrolling: touch; margin-left: calc(-1 * var(--pad)); margin-right: calc(-1 * var(--pad)); padding: 0 var(--pad); } .brands .logos img { width: 900px; max-width: none; } }

/* ---------- PROCESO ---------- */
.proc .ph img { object-position: 40% 30%; }
.proc .copy { background: var(--violet); color: var(--ink); }
.proc h2 { font-size: clamp(40px, 4.6vw, 82px); letter-spacing: -.05em; line-height: .95; margin-top: 12px; }
.proc .fc { font-family: var(--mono); font-weight: 700; color: var(--white); font-size: clamp(38px, 4.4vw, 76px); margin: 4px 0 clamp(26px, 3vw, 46px); line-height: 1; }
.steps { position: relative; display: grid; gap: clamp(20px, 2.6vw, 40px); padding-left: clamp(26px, 3vw, 44px); }
.steps::before { content: ""; position: absolute; left: 0; top: 10px; bottom: 10px; width: 3px; border-radius: 3px; background: var(--rose); }
.step { display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr); gap: 18px; align-items: center; position: relative; }
.step::before { content: ""; position: absolute; left: calc(-1 * clamp(26px, 3vw, 44px) - 6px); top: 50%; width: 15px; height: 15px; border-radius: 50%; background: var(--rose); transform: translateY(-50%); }
.step h3 { margin: 0; font-family: var(--mono); font-weight: 800; color: var(--white); font-size: clamp(22px, 2.15vw, 40px); display: flex; align-items: center; gap: 14px; }
.step h3::after { content: ""; flex: 1; height: 3px; background: var(--white); min-width: 20px; }
.step p { margin: 0; color: rgba(255,255,255,.9); font-size: 15px; line-height: 1.38; }
@media (max-width: 560px) { .step { grid-template-columns: 1fr; gap: 6px; } .step h3::after { display: none; } }

/* ---------- PRESS KIT ---------- */
.pk { background: var(--ink); color: var(--white); padding: clamp(70px, 9vw, 150px) var(--pad); display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(30px, 5vw, 80px); align-items: center; }
.pk h2 { font-size: clamp(54px, 8vw, 150px); letter-spacing: -.06em; line-height: .84; margin-top: 12px; }
.pk h2 span { color: var(--yellow); }
.pk p { font-family: var(--mono); font-weight: 700; font-size: 17px; line-height: 1.5; color: rgba(255,255,255,.85); max-width: 46ch; margin: 24px 0 30px; }
.pk .ctas { display: flex; gap: 10px; flex-wrap: wrap; }
.pk .btn { --bg: var(--yellow); --fg: var(--ink); --sh: var(--rose); }
.pk .btn.line { --bg: transparent; --fg: var(--white); }
.pk .btn.line:hover { --bg: var(--white); --fg: var(--ink); }
.pk .stack { position: relative; aspect-ratio: 3/2; }
.pk .stack img { position: absolute; width: 74%; aspect-ratio: 3/2; object-fit: cover; box-shadow: 0 30px 60px -20px rgba(0,0,0,.7); transition: transform .6s var(--ease); }
.pk .stack img:nth-child(1) { left: 0; top: 0; transform: rotate(-5deg); }
.pk .stack img:nth-child(2) { left: 14%; top: 12%; transform: rotate(2deg); }
.pk .stack img:nth-child(3) { right: 0; bottom: 0; transform: rotate(6deg); }
.pk .stack:hover img:nth-child(1) { transform: rotate(-8deg) translate(-10px, -6px); }
.pk .stack:hover img:nth-child(3) { transform: rotate(9deg) translate(10px, 6px); }
@media (max-width: 900px) { .pk { grid-template-columns: 1fr; } .pk .stack { max-width: 520px; width: 100%; } }

/* ---------- CONTACTO ---------- */
.contact { background: var(--pink); }
.contact .ph img { object-position: 50% 20%; }
.contact .copy { justify-content: flex-start; }
.contact h2 { font-family: var(--mono); font-weight: 800; color: var(--white); font-size: clamp(34px, 3.4vw, 56px); margin: 0 0 6px; }
.contact .lines { display: grid; gap: 2px; margin-bottom: clamp(26px, 3vw, 40px); }
.contact .lines a { font-family: var(--mono); font-weight: 800; font-size: clamp(19px, 2vw, 34px); text-decoration: none; line-height: 1.45; word-break: break-word; }
.contact .lines a:hover { color: var(--cobalt); }
form.brief { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
form.brief .full { grid-column: 1 / -1; }
form.brief label { display: grid; gap: 6px; font-family: var(--mono); font-size: 13px; font-weight: 700; }
form.brief input, form.brief select, form.brief textarea {
  width: 100%; font: inherit; font-family: var(--sans); font-size: 16px; font-weight: 500; padding: 13px 14px; border: 2px solid var(--ink); border-radius: 0; background: rgba(255,255,255,.75); color: var(--ink);
  appearance: none; -webkit-appearance: none; transition: background .2s, box-shadow .2s;
}
form.brief select { background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' fill='none'%3E%3Cpath d='M1 1.5l5 5 5-5' stroke='%230B0B0B' stroke-width='2'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 14px center; padding-right: 36px; }
form.brief input:focus, form.brief select:focus, form.brief textarea:focus { outline: none; background: var(--white); box-shadow: 4px 4px 0 var(--cobalt); }
form.brief textarea { min-height: 110px; resize: vertical; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 6px; }
.chips label { display: inline-flex; position: relative; }
.chips input { position: absolute; left: 0; top: 0; width: 1px; height: 1px; opacity: 0; pointer-events: none; }
.chips span { padding: 8px 13px; border: 2px solid var(--ink); font-family: var(--mono); font-weight: 700; font-size: 13px; cursor: pointer; background: rgba(255,255,255,.4); transition: all .15s; }
.chips input:checked + span { background: var(--ink); color: var(--white); }
.chips input:focus-visible + span { outline: 3px solid var(--cobalt); outline-offset: 2px; }
form.brief .legal { font-size: 13px; font-family: var(--sans); font-weight: 400; }
form.brief button { justify-self: start; --sh: var(--cobalt); }
.form-status { grid-column: 1 / -1; font-family: var(--mono); font-weight: 700; font-size: 14px; margin: 0; min-height: 1.2em; }
.form-status.ok { color: #0B6B3A; } .form-status.err { color: #B3261E; }
.hp { position: absolute; left: -9999px; }
@media (max-width: 560px) { form.brief { grid-template-columns: 1fr; } }

/* ---------- Footer ---------- */
footer { background: var(--ink); color: var(--white); padding: clamp(50px, 6vw, 90px) var(--pad) 30px; }
footer .word { letter-spacing: -.06em; line-height: .8; }
footer .row { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 18px; margin-top: 34px; font-family: var(--mono); font-weight: 700; font-size: 14px; }
footer nav { display: flex; gap: 20px; flex-wrap: wrap; }
footer a { text-decoration: none; } footer a:hover { color: var(--yellow); }
footer .legal { margin-top: 26px; font-size: 13px; color: rgba(255,255,255,.55); display: flex; justify-content: space-between; flex-wrap: wrap; gap: 10px; }
footer .legal button { background: none; border: 0; padding: 0; color: inherit; font: inherit; text-decoration: underline; cursor: pointer; }

/* ---------- WhatsApp ---------- */
.wa { position: fixed; right: 16px; bottom: 16px; z-index: 40; width: 58px; height: 58px; border-radius: 50%; background: #25D366; color: #fff; display: grid; place-items: center; box-shadow: 0 12px 26px -8px rgba(0,0,0,.45); transition: transform .3s var(--ease); }
.wa[hidden] { display: none; }
.wa:hover { transform: scale(1.07); }
.wa svg { width: 30px; height: 30px; }

/* ---------- Cookies ---------- */
.cookie { position: fixed; left: 16px; bottom: 16px; z-index: 60; width: min(520px, calc(100% - 32px)); background: var(--yellow); color: var(--ink); border: 2px solid var(--ink); box-shadow: 6px 6px 0 var(--ink); padding: 18px 20px; display: none; }
.cookie.show { display: block; animation: up .45s var(--ease); }
.cookie p { margin: 0 0 12px; font-family: var(--mono); font-weight: 700; font-size: 13px; line-height: 1.45; }
.cookie .acts { display: flex; gap: 8px; flex-wrap: wrap; }
.cookie .btn { padding: 9px 14px; font-size: 13px; --sh: var(--white); }
@keyframes up { from { transform: translateY(20px); opacity: 0; } }

/* ---------- Reveal ---------- */
.rv { opacity: 0; transform: translateY(30px); transition: opacity .9s var(--ease), transform .9s var(--ease); }
.rv.in { opacity: 1; transform: none; }
.bar i.rv, .ctry i.rv { transform: scaleX(0); opacity: 1; transition: transform 1.2s var(--ease); }
.bar i.rv.in, .ctry i.rv.in { transform: none; }
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .rv, .bar i.rv, .ctry i.rv { opacity: 1; transform: none; }
  html { scroll-behavior: auto; }
}

/* ---------- Páginas legales ---------- */
.legal-page { padding: 130px var(--pad) 90px; max-width: 900px; margin: 0 auto; }
.legal-page h1 { font-family: var(--display); font-weight: 400; font-size: clamp(42px, 6vw, 80px); letter-spacing: -.05em; line-height: .95; margin: 12px 0 30px; }
.legal-page h2 { font-family: var(--mono); font-size: 20px; margin: 40px 0 10px; }
.legal-page .eyebrow { font-family: var(--mono); font-weight: 700; font-size: 13px; }

/* Texto que se ajusta al ancho exacto del contenedor */
[data-fit] { display: inline-block; white-space: nowrap; font-size: 14vw; }
/* Portada: tamaño final ya en CSS (antes lo calculaba JS y retrasaba el LCP ~3 s en celular) */
.hero .word [data-fit] { font-size: 12.84vw; }
@media (max-width: 900px) {
  .aud .big { font-size: 12.4vw; }
  .pres .big { font-size: 15vw; }
  .contact h2 { color: var(--ink); }
}

/* ---------- AHORA ---------- */
.now { background: var(--pink); padding: clamp(70px, 9vw, 150px) var(--pad); }
.now .head h2 { font-size: clamp(54px, 8.4vw, 160px); letter-spacing: -.055em; line-height: .86; margin-top: 12px; }
.now .lead { font-family: var(--mono); font-weight: 800; font-size: clamp(16px, 1.6vw, 24px); margin: clamp(18px, 2vw, 30px) 0 0; }
.now .pillars { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 2px; margin-top: clamp(40px, 5vw, 80px); }
.now .pillars article { background: var(--white); padding: clamp(22px, 2.4vw, 34px); border-top: 10px solid var(--c); display: flex; flex-direction: column; gap: 10px; }
.now .pillars .n { font-family: var(--mono); font-weight: 800; font-size: 14px; color: #777; }
.now .pillars h3 { margin: 0; font-family: var(--display); font-weight: 400; font-size: clamp(24px, 2.2vw, 36px); letter-spacing: -.04em; line-height: .95; }
.now .pillars p { margin: 0; font-size: 16px; line-height: 1.42; }
.now .pillars small { margin-top: auto; font-family: var(--mono); font-weight: 700; font-size: 12px; color: var(--cobalt); }
.now .recent { margin-top: clamp(30px, 4vw, 60px); }
.now .recent h3 { font-family: var(--mono); font-weight: 800; font-size: clamp(18px, 1.6vw, 24px); margin: 0 0 16px; }
.now .recent ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.now .recent li { background: var(--ink); color: var(--white); padding: 10px 14px; display: grid; gap: 2px; }
.now .recent b { font-family: var(--display); font-weight: 400; font-size: 18px; letter-spacing: -.02em; }
.now .recent span { font-family: var(--mono); font-weight: 700; font-size: 12px; color: var(--yellow); }
@media (max-width: 1000px) { .now .pillars { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .now .pillars { grid-template-columns: 1fr; } .bar { grid-template-columns: 130px 1fr; } }

/* ---------- Franja de logos ---------- */
.logoband { background: var(--white); border-bottom: 2px solid var(--ink); padding: clamp(18px, 2.4vw, 30px) 0 clamp(20px, 2.6vw, 34px); overflow: hidden; }
.lb-label { margin: 0 var(--pad) clamp(14px, 1.6vw, 22px); font-family: var(--mono); font-weight: 800; font-size: 13px; letter-spacing: .08em; text-transform: uppercase; }
.lb-row { overflow: hidden; -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); }
.lb-track { display: flex; align-items: center; gap: clamp(40px, 5vw, 80px); width: max-content; animation: scroll 60s linear infinite; padding-right: clamp(40px, 5vw, 80px); }
.lb-track img { height: 40px; width: auto; max-width: none; object-fit: contain; filter: grayscale(1) contrast(1.1); opacity: .85; transition: opacity .25s, transform .25s; }
.lb-track img:hover { opacity: 1; transform: scale(1.06); }
.logoband:hover .lb-track { animation-play-state: paused; }

/* ==========================================================================
   TEMA "VIOLETA + NEGRO" — ritmo de color unificado en toda la web
   violeta (campo) · negro (campo) · rosa (etiquetas/acentos) · amarillo y lavanda (texto sobre negro)
   ========================================================================== */
:root { --lav: #8F8AF2; }

/* Franja de logos: negra con logos blancos */
.logoband { background: var(--ink); border-bottom: 0; }
.lb-label { color: var(--rose); }
.lb-track img { filter: grayscale(1) invert(1) brightness(1.6); opacity: .9; }

/* AHORA → violeta */
.now { background: var(--violet); }
.now .label.cobalt { color: var(--rose); }
.now .head h2 { color: var(--ink); }
.now .lead { color: var(--white); }
.now .pillars article:nth-child(1) { --c: var(--yellow) !important; }
.now .pillars article:nth-child(2) { --c: var(--rose) !important; }
.now .pillars article:nth-child(3) { --c: var(--lav) !important; }
.now .pillars article:nth-child(4) { --c: var(--ink) !important; }
.now .pillars small { color: var(--violet); }
.now .recent h3 { color: var(--white); }

/* VALORES → negro */
.vals .band { background: var(--ink); }
.vals h3 { color: var(--white); }
.vals .grid > div:nth-child(1) h3 { color: var(--yellow); }
.vals .grid > div:nth-child(2) h3 { color: var(--rose); }
.vals .grid > div:nth-child(3) h3 { color: var(--lav); }
.vals mark { color: var(--yellow); }

/* AUDIENCIAS → violeta */
.aud .copy { background: var(--violet); color: var(--white); }
.aud .label.rose { color: var(--rose); }
.aud .big { color: var(--ink); }
.aud .sub { color: var(--white); }
.aud .txt { color: var(--white); }

/* DATOS → negro */
.data { background: var(--ink); color: var(--white); }
.data .label { color: var(--rose); }
.kpi { background: rgba(255,255,255,.07); }
.kpi b { color: var(--yellow); }
.kpis .kpi:nth-child(3n+2) b { color: var(--rose); }
.kpis .kpi:nth-child(3n) b { color: var(--lav); }
.pie { background: conic-gradient(var(--rose) 0 calc(var(--w) * 1%), var(--lav) 0); }
.pie span { color: var(--ink); }
.ctry i { background: var(--yellow); }
.bars h3, .bars h4, .countries h3, .countries h4 { color: var(--white); }
.data .foot { opacity: .6; }

/* PROPUESTA → claro con acento rosa */
.prop .offer { color: var(--violet); }

/* PRESENCIA → violeta */
.pres { background: var(--violet); }
.pres .label.cobalt { color: var(--rose); }
.orbit .ring { border-color: var(--white); }
.orbit button { color: var(--white); }
.orbit button i { background: var(--yellow); }
.orbit button[aria-pressed="true"] i, .orbit button:hover i { background: var(--ink); }
.orbit button[aria-pressed="true"] { color: var(--ink); }
.orbit .info { color: var(--white); }
.svc div { background: rgba(11,11,11,.18); color: var(--white); }

/* JOURNEY → negro */
.journey { background: var(--ink); }
.cases { background: var(--ink); }
.case .brand small { color: var(--violet); }
.journey .label.yellow { color: var(--rose); }

/* CONTACTO → rosa (cierre) con título negro */
.contact h2 { color: var(--ink); }

/* ---------- Parallax ---------- */
img.plx { will-change: transform; transform: scale(1.08); transform-origin: center; }
.split > .ph, .prop .ph, .soy .bleed, .vals .ph, .hero { overflow: hidden; }
@media (prefers-reduced-motion: reduce) { img.plx { transform: none !important; } }

/* Ajustes tras el tema */
.data .ph .bubble { color: var(--ink); }
.kpi b { font-size: clamp(30px, 3.3vw, 54px); }
.soy { padding-top: clamp(120px, 11vw, 170px); }
.soy .tag { top: clamp(70px, 6vw, 96px); }
.soy .sli { top: auto; bottom: clamp(24px, 3vw, 44px); right: calc(var(--pad) + 22px); color: var(--white); }

/* ---------- Galería de portada ---------- */
.hero .slides { position: absolute; inset: 0; overflow: hidden; }
.hero .slide { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: 0; transform: scale(1.08); transition: opacity 1.6s ease, transform 7s linear; }
.hero .slide.is-on { opacity: 1; transform: scale(1.0); }
.hero .dots { position: absolute; z-index: 3; left: var(--pad); top: calc(72px + var(--fitH, 15vw) + 16px); display: flex; gap: 6px; }
.hero .dots button { width: 26px; height: 4px; padding: 0; border: 0; background: rgba(255,255,255,.4); cursor: pointer; position: relative; overflow: hidden; }
.hero .dots button.on::after { content: ""; position: absolute; inset: 0; background: var(--yellow); transform-origin: left; animation: dotfill var(--dur, 5.5s) linear forwards; }
@keyframes dotfill { from { transform: scaleX(0); } to { transform: scaleX(1); } }
@media (max-width: 700px) {
  .hero .slides { position: relative; height: 72svh; min-height: 460px; }
  .hero .dots { top: calc(max(72svh, 460px) - 20px); }
}
@media (prefers-reduced-motion: reduce) { .hero .slide { transition: opacity .01s; transform: none !important; } }

/* ==========================================================================
   PORTADA v3 — palabra en franja propia + galería en columnas (sin cortar caras)
   ========================================================================== */
.hero { height: 100svh; min-height: 620px; display: flex; flex-direction: column; background: var(--ink); color: var(--white); padding: 0; }
.hero::after { display: none; }
.hero-top { flex: none; padding: 78px 1.2vw 0; position: relative; z-index: 2; }
.hero .word { position: relative; inset: auto; top: auto; left: auto; right: auto; line-height: .8; padding: 0; translate: none !important; }
.hero .mk { position: static; display: block; text-align: right; margin: 8px calc(var(--pad) - 1.2vw) 12px 0; font-size: clamp(14px, 1.4vw, 22px); }
.hero-gal { flex: 1; min-height: 0; position: relative; display: grid; grid-template-columns: repeat(var(--cols, 2), minmax(0, 1fr)); gap: 3px; background: var(--ink); }
.hero-gal .col { position: relative; overflow: hidden; background: #1b1b1b; }
.hero-gal img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: 0; transform: scale(1.04); transition: opacity 1.4s ease, transform 6.5s linear; }
.hero-gal img.on { opacity: 1; transform: scale(1); }
.hero-gal::after { content: ""; position: absolute; inset: auto 0 0 0; height: 42%; background: linear-gradient(transparent, rgba(0,0,0,.6)); pointer-events: none; }
.hero .bottom { position: absolute; z-index: 3; left: var(--pad); right: var(--pad); bottom: clamp(20px, 3.4vw, 48px); background: none; padding: 0; }
.hero .dots { position: absolute; z-index: 3; top: auto; left: auto; right: var(--pad); bottom: calc(clamp(20px, 3.4vw, 48px) + 64px); margin: 0; }
@media (max-width: 700px) {
  .hero { height: 100svh; min-height: 560px; }
  .hero-top { padding-top: 74px; }
  .hero .bottom { flex-direction: column; align-items: flex-start; gap: 14px; }
  .hero .sli { font-size: 26px; }
  .hero .dots { bottom: auto; top: calc(100% - 26px); right: var(--pad); left: auto; }
  .hero .btn { padding: 12px 16px; font-size: 13px; }
}
@media (prefers-reduced-motion: reduce) { .hero-gal img { transition: opacity .01s; transform: none !important; } }

/* Soy: foto a la derecha en pantallas anchas para no cortar la cara */
@media (min-width: 901px) {
  .soy { background: var(--ink); }
  .soy .bleed { left: 40%; }
  .soy .bleed::after { background: linear-gradient(90deg, var(--ink) 0, rgba(11,11,11,.15) 22%, transparent 45%); }
}
/* Burbuja de comunidad abajo para no tapar la cara */
.data .ph .bubble { top: auto; bottom: 5%; left: 5%; right: auto; width: min(440px, 86%); }
.data .ph .bubble::after { display: none; }
/* Paneles: nunca más alto que la foto pide en monitores grandes */
@media (min-width: 1800px) { .split, .prop { min-height: min(100svh, 1100px); } }
/* Soy en móvil/tablet: foto arriba, texto abajo (la cara nunca queda tapada) */
@media (max-width: 900px) {
  .soy { background: var(--ink); padding: 0 var(--pad) 56px; min-height: 0; }
  .soy .bleed { position: relative; inset: auto; height: min(118vw, 78svh); margin: 0 calc(-1 * var(--pad)) 22px; }
  .soy .bleed::after { background: linear-gradient(180deg, rgba(0,0,0,.25), transparent 30%, transparent 70%, var(--ink)); }
  .soy .tag { top: 78px; }
  .soy .sli { display: none; }
  .soy h2 { margin-top: -18vw; }
}

.hero-gal a.col { display: block; cursor: pointer; }
.hero-gal a.col::after { content: "Ver en Instagram ↗"; position: absolute; z-index: 2; top: 12px; right: 12px; font-family: var(--mono); font-weight: 700; font-size: 12px; background: var(--white); color: var(--ink); padding: 6px 9px; opacity: 0; transform: translateY(-4px); transition: opacity .25s, transform .25s; }
.hero-gal a.col:hover::after, .hero-gal a.col:focus-visible::after { opacity: 1; transform: none; }
.hero-gal a.col:hover img.on { transform: scale(1.03); transition: transform .8s var(--ease), opacity 1.4s ease; }

/* ---------- Ajustes móvil: nada se monta ---------- */
@media (max-width: 900px) {
  img.plx { transform: none !important; }
  .aud .big, .pres .big, .journey h2 { translate: none !important; }
  .side { display: none; }
  .aud .ph .sli { display: none; }
  .aud .big { margin-top: 10px; }
  .pres .big { margin-top: 10px; }
  .journey .sub { margin: 30px 0 0; }
  .journey h2 { line-height: .86; }
  .prop .arc { margin: 0 auto; width: 100%; }
  .data .ph .bubble { left: 4%; right: 4%; width: auto; bottom: 4%; }
}